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HELLO
I’m Refaeli, an based in Los Angeles.
This is a small collection of moments that worked, stayed, or led to better questions.
Experience Architect | Product Designer | Design Lead |
PHILOSOPHY
Design is not how it looks.
It’s how decisions are made.
Good design is invisible, it removes friction, shapes behavior, and makes the right actions feel inevitable.
I focus on building systems that align product, business, and technology, transforming reactive tools into proactive, intelligent experiences.
A few principles that shape how I work. Balancing structure, intuition, and the space in betwee.
Problem > Solution
The right question matters more than fast answers
PRINCIPLES
MADE REAL
A selection of recent work in digital product and interaction design,
focused on clarity, systems, and intelligent experiences.
VERIZON
HOME APP
A product people only opened when something went wrong.
Low trust, low engagement, and a system that felt fragmented.
We reframed it.
From a reactive utility into a more proactive, intelligent experience.
One that surfaces what matters, guides action, and earns trust over time.
BLUEJEANS
BY VERIZON
In the middle of the pandemic, a collaboration platform became something more.
A space where work, communication, and human behavior converged.
This was a technical chapter.
Where engineering expanded the possibilities,
and design made them legible.
Not just shaping interfaces,
but reshaping habits through structure and intent.
KIA NEW ERA
Automotive HMI & Digital Interface Design | Cross-Platform Experience (Mobile App, Website, In-Car Interface) |
*Final design renderings are confidential; visuals shown are for illustrative purposes only.
OTHER THINGS I MAKE
Not everything lives on a screen.
Some ideas take shape in materials, form, and experiments.
LEIRA
LOUNGE CHAIR
ACCIAIO DOLCE TOPOLOGY
JEWELRY
NIKE AIR
FILICO
LUXURY WATER
WALDEN FLOOR CHAIR
LAXMI
F-22
HELMET
ADIDAS
Y-3 NEUE
IF THIS RESONATES
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