Case Study by Request
VERIZON HOME
The Verizon Home App brings complex home networking into a clear, human-centered experience. From setup and device prioritization to parental controls and proactive notifications, it empowers users to feel confident and in control of their connected home.
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Product Form: Cross-Platform Mobile Application
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Product Category: Home Connectivity & Network Management
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Compatibility: iOS 16+ and Android devices, including tablets and Samsung Galaxy Fold/Flip.
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Launch: Aug 2024
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Product Version: 1.9.0
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Total Customer: 500k+​ Total Sessions: 11M+
2024
Principal Experience Designer | Design Manager
BLUEJEANS BY VERIZON
BlueJeans by Verizon was a scalable, interoperable solution for videoconferencing and web collaboration. It offered a suite of services including real-time meetings, large-scale virtual events, immersive room systems, Microsoft Teams integration, recording, transcription, and analytics.
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Product Form: Cross-Platform Collaboration Platform
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Product Category: Cloud-based Video Conferencing | Unified Communications
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Compatibility: Accessible via web browsers and desktop (Windows/macOS), as well as mobile via iOS and Android apps
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Launch: Introduced in 2009; acquired and rebranded by Verizon in 2020
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Sunset: Announced August 2023, service ended March 29, 2024
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Total Customer: Served ~300,000 users worldwide prior to Verizon’s acquisition
2022
Principal Product Designer
Final design renderings are confidential; visuals shown are for illustrative purposes only.
KIA NEW ERA
KIA New Era was an exploratory design project focused on translating KIA’s 2021 brand identity into a cohesive digital ecosystem. The work investigated how the new design language could extend beyond traditional automotive styling to shape holistic digital experiences across mobile apps, websites, and in-car HMI. This project reflected a broader shift in the automotive industry — where brand identity is defined not only by transportation design, but also by the digital interactions that connect drivers, vehicles, and services into one unified experience.
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Product Form: Automotive HMI & Digital Interface Design
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Product Category: Cross-Platform Experience (Mobile App, Website, In-Car Interface)
2021
Lead Digital Product Designer
FORD MUSTANG MACH-E
The Ford Mustang Mach‑E reimagines the driving experience by blending cutting-edge digital HMI with tactile physical controls. Its vertically mounted 15.5‑inch touchscreen infotainment system incorporates a central rotary dial—a standout feature. Functioning as both a touch-inspired knob and software interface, this physical control enables intuitive interaction with the interface—used for volume, climate, and more via over-the-air updates—offering users tactile feedback while preserving a minimalist dashboard design. The HMI ecosystem, powered by Ford’s SYNC 4A system, delivers a seamless, personalized, and safe in-car experience.
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Product Form: Automotive HMI & Digital Interface Design
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Product Category: Integrated Touchscreen + Physical Rotary Dial Interface
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Launch: Unveiled in November 2019
2020
Lead Digital Product Designer
Final design renderings are confidential; visuals shown are for illustrative purposes only.
Final design renderings are confidential; visuals shown are for illustrative purposes only.
BMW ID 7.0
The BMW i7 redefines flagship luxury by merging electric performance with a new era of digital interaction. Its cockpit combines a sweeping curved display, a touch-sensitive Interaction Bar, and immersive rear-seat experiences like the 31" Theater Screen—transforming the cabin into both a driver’s command center and a passenger’s lounge. More than an electric sedan, the i7 positions technology, sustainability, and elegance as inseparable parts of BMW’s design language.
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Product Form: Luxury Electric Sedan & Advanced Digital HMI
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Product Category: Integrated Curved Display Cockpit with Interaction Bar & Rear Theater Screen
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Launch: Unveiled in April 2022
2020
Lead Digital Product Designer
PRISMPOP
Led by an ex-TikTok product team, Prismpop set out to reimagine online shopping as a community-driven experience. Instead of browsing static product pages, users discovered beauty, fashion, and lifestyle items through authentic reviews, daily challenges, and playful content created by peers. By blending the familiarity of social media with the trust of word-of-mouth recommendations, Prismpop turned product discovery into a collective journey—making shopping feel less transactional and more like a conversation.
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Product Form: Mobile & Web Social Shopping Community Platform
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Product Category: Social Commerce / Lifestyle & Retail Platform
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Compatibility: Available via iOS (App Store) and web platforms.
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Launch: First released on November 23, 2019 (iOS).
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Sunset: Officially closed after four years of operation; the closure was announced in 2023.
2019
Lead Product Designer
